The unexpected closure of a clean wellness giant leaves customers and distributors seeking answers.
After more than two decades in the wellness industry, Modere—a prominent multi-level marketing (MLM) company known for its clean-label products—abruptly ceased operations in April 2025. The shutdown, announced on April 11 via the company’s website and email, offered no clear explanation, leaving customers and distributors stunned and sparking widespread speculation across the industry.
A Legacy Built on Clean Living
Founded in 2002, Modere branded itself as an “omnichannel consumer products company” committed to wellness, sustainability, and ingredient transparency. Its product lines spanned beauty, personal care, household, and nutrition, all marketed as free from harmful chemicals.
Among its most popular offerings was Liquid BioCell Collagen, a multi-patented supplement that garnered industry accolades for its innovative formulation. More recently, the company launched Curb in September 2024—a dietary supplement designed to suppress appetite—which quickly generated buzz due to promising weight-loss results reported during beta testing.
Modere also invested in its leadership team in recent years. In late 2023, Nate Frazier was appointed President and Executive Chairman, and throughout 2024 the company expanded its executive roster, signaling ambition and growth.
Sudden Shutdown and Community Fallout
The closure notice, while expressing gratitude to Modere’s community, failed to provide any reasoning behind the company’s decision. This absence of transparency triggered an outpouring of frustration online. Social media platforms were flooded with reactions ranging from shock and sadness to confusion and demands for answers—or at least discounts on remaining inventory.
The abrupt nature of the shutdown has fueled speculation about potential financial issues, leadership shifts, or unforeseen external challenges. However, without official clarification, the real cause remains unknown.
What’s Next for the Industry?
Modere’s closure signifies the end of a notable chapter in the clean wellness MLM sector. Its sudden exit leaves a gap in the market and raises important questions about the sustainability and volatility of even well-established wellness brands.
While the company’s future remains uncertain, its impact—particularly in promoting cleaner product formulations and innovative nutritional supplements—will be remembered by loyal customers and industry observers alike. The rise and fall of Modere stands as a sobering reminder of the unpredictable nature of business, regardless of apparent success or longevity.
